Survey promotion was through instant messages and banner advertising on national and international gay websites, push-messages on geo-spatial mobile phone applications, and social media promotion, alongside engagement with key news media. The aim was to raise awareness of the survey among MSM via as many routes as possible. National support through our consortium associated networks remained crucial even though the survey took place only online, as did most of the recruitment. Word-of-mouth and the reputation of the survey and the survey team were important, as was outreach via the huge partnership of community based organisations working with MSM.
The survey was live between 18 October 2017 to 31 January 2018.
The consortium partner responsible for the promotion plan is Sigma Research at the London School for Hygiene and Tropical Medicine.