A Promotion Plan and MSM recruitment strategy for the survey that will describe the means by which we will seek to ensure maximum visibility for the survey across Europe will be developed.
Survey promotion will be through instant messages and banner advertising on national and international gay websites, push-messages on geo-spatial mobile phone applications, and social media promotion, alongside engagement with key news media. The aim is to raise awareness of the survey among MSM via as many routes as possible. National support through our consortium associated networks remains crucial even though the survey takes place only online, as does most of the recruitment. Word-of-mouth and the reputation of the survey and the survey team are important as is outreach via the huge partnership of community based organisations working with MSM.
The survey will be live from 19 October 2017 to 31 December 2017.
The consortium partner responsible for the promotion plan is Sigma Research at the London School for Hygiene and Tropical Medicine.